Maschio, T. J. (2016). Culture, Desire and Consumer Culture in America in the New Age of Social Media (Summary)

In this opinion paper, Maschio draws from their 20 years of experience in conducting ethnographic research. The goal is to stress that the concept of desire should be a more central focus in consumer research. Desire drives not only the consumption of products and experiences but also status and fulfilling ones’ destiny. In this perspective, … Continue reading Maschio, T. J. (2016). Culture, Desire and Consumer Culture in America in the New Age of Social Media (Summary)

LaSalle, D., & Britton, T. (2003). The Journey Begins: The Experience Engagement Process. In Priceless: Turning Ordinary Products into Extraordinary Experiences (Summary)

This chapter examines different stages of consumer consumption. The five stages presented in this chapter were adapted from a decision model from John Arndt. The basic idea of this chapter is that through study of these stages, a business can better learn how to find their true value to customers in each stage of their … Continue reading LaSalle, D., & Britton, T. (2003). The Journey Begins: The Experience Engagement Process. In Priceless: Turning Ordinary Products into Extraordinary Experiences (Summary)

Inal, Y. (2016). User-Friendly Locations of Error Messages in Web Forms: An Eye Tracking Study (Summary)

Understanding optimal error message placement is important, because users need to be able to recognize and fix their errors as per Nielsen’s essential design heuristics. This study examined 32 users’ reactions to four different error message locations on webforms. The researchers used eye-tracking to measure how long it took participants to recognize and correct their … Continue reading Inal, Y. (2016). User-Friendly Locations of Error Messages in Web Forms: An Eye Tracking Study (Summary)

Gothelf, J., & Seiden, J. (2013). Principles. In The Lean Series. Lean UX: Applying Lean Principles to Improve User Experience (Summary)

This chapter begins by introducing the three foundations of Lean UX which are design thinking, agile software development, and the lean startup method. In summary, the Lean UX process emphasizes collaboration and experience over in-depth documentation. There is still a large amount of data and design artifacts to use, but this process culls the expectation … Continue reading Gothelf, J., & Seiden, J. (2013). Principles. In The Lean Series. Lean UX: Applying Lean Principles to Improve User Experience (Summary)

Griffin, A.,and May, V. (2012). Narrative Analysis and Interpretative Phenomenological Analysis (Summary)

Interpretive Phenomenological Analysis is a method used to interpret peoples’ experiences. This method is heavily influenced by Hermeneutics, which views all communication as interpretation. IPA places the researcher as a storyteller, or more of a narrator to the participants’ story. Therefore, the importance is not necessarily on avoiding researcher bias, but on explicitly illuminating it … Continue reading Griffin, A.,and May, V. (2012). Narrative Analysis and Interpretative Phenomenological Analysis (Summary)

Orfield, S. | User Experience and Heritage Preservation (Summary)

In this article, the authors discuss the decisions related to the preservation process of campus buildings. Their conclusion is that current preservation project models do not address the key components of what really drives preservation decisions. For a campus institution, the attention is on selection, cost, accuracy, and value of preservation. While this article focused … Continue reading Orfield, S. | User Experience and Heritage Preservation (Summary)

Ahearn, L. (2013). Keywords as a Literacy Practice (Summary)

Ahearn studied keywords and titles that she generated from the keywords and title of articles from the American Ethnologist journal. The samples chosen were the years 1982, 1992, 2002, and 2012. On discussing the survey results, Ahearn argues that the selection of keywords has social, intellectual, political, and economic influences that may or may not … Continue reading Ahearn, L. (2013). Keywords as a Literacy Practice (Summary)

Tonkiss, F. (2012b). Focus Groups (Summary)

A focus group is a group discussion that is facilitated and recorded by a researcher. They were originally used for market research. In focus groups, the method is the interaction, which may be facilitated with scheduled questions, topic guides, group exercises, and visual cuing. Focus groups can be useful in designing and clarifying questions for … Continue reading Tonkiss, F. (2012b). Focus Groups (Summary)

Zaharias, P., Michael, D., & Chrysanthou, Y. (2013). Learning through Multi-touch Interfaces in Museum Exhibits: An Empirical Investigation (Summary)

This study sought to compare the experiences of student experiences of museum tours in different forms. They studied a group of students who went through traditional guided museum tours and another group who did a virtual museum tour on a touch-based application.  Their goal was to assess both the learning outcomes of each mode of … Continue reading Zaharias, P., Michael, D., & Chrysanthou, Y. (2013). Learning through Multi-touch Interfaces in Museum Exhibits: An Empirical Investigation (Summary)

Phellas, C., Bloch, A., & Seale, C. (2012). Structured Methods: Interviews, Questionnaires, and Observation (Summary)

This chapter describes interviews, questionnaires, and structured observations. These methods can be useful for cost-effective research, although each has its strengths and weaknesses. Interviews can be face-to-face or done over the phone. Self-completed questionnaires are also versatile in delivery form and accessibility, and web-based platforms allows for a more widespread and diverse population. One important … Continue reading Phellas, C., Bloch, A., & Seale, C. (2012). Structured Methods: Interviews, Questionnaires, and Observation (Summary)