Preliminary Proposal for An Online Virtual Museum Collection

I put this proposal together as part of my final coursework for my Master's Degree in Applied Anthropology. The original proposal was developed for a specific museum, but I reworked it a tad to be more broadly applicable. Introduction Virtual collections require special considerations apart from their physical form. Although some consider a virtual collection … Continue reading Preliminary Proposal for An Online Virtual Museum Collection

Moore, C. (2002). The New Heart of Your Brand: Transforming Your Business through Customer Experience (Summary)

In this article, Moore discusses how to develop meaningful experiences for customers. Understanding customer experience is important because, according to Moore, experiences are what influences the future behaviors of consumers above everything else. Interacting with a business is always an experience, whether it be good or bad. Moore references Chase and Dasu in illuminating that … Continue reading Moore, C. (2002). The New Heart of Your Brand: Transforming Your Business through Customer Experience (Summary)

Noble, S. U. (2018). Introduction: The Power of Algorithms. In Algorithms of oppression: how search engines reinforce racism (Summary)

Noble's book discusses how oppressive decisions are reinforced via algorithms. Since algorithms are programmed by developers, this shows a huge issue. Through multiple case studies, Noble shows that there are clear issues when it comes to what pages show up in searches related to race and gender. I think this text is an important wake-up … Continue reading Noble, S. U. (2018). Introduction: The Power of Algorithms. In Algorithms of oppression: how search engines reinforce racism (Summary)

How to Market History with Social Media

The Charleston Museum was the first museum in the U.S., opening in 1824. Since the 19th Century, museums have advanced in archival, storage and exhibition techniques. Yet the experience many museums offer to visitors is still severely outdated, especially in an age of ever-expanding digital technology. How Visitors Experience Museums The museum experience is extremely … Continue reading How to Market History with Social Media

Using Social Media to Increase Your Museum’s Reach

Long before Google's Arts & Culture App went viral when people realized they could upload their selfies to be matched to historical paintings, the app existed to share great works of art with the masses. Certainly, the sensational nature of the matching feature has increased traffic and usage of the app -- and, that makes … Continue reading Using Social Media to Increase Your Museum’s Reach

3 Way Museum Visitors Are Consumers of the Past

The museum of a generation ago is changing. While you may remember a passive museum experience, where you quietly browsed the galleries while learning as much as you could from an expert, the museum of today offers an active experience that has turned visitors from passive consumers of information to active consumers of the past. … Continue reading 3 Way Museum Visitors Are Consumers of the Past

Armbrecht, J. (2014) Use value of cultural experiences: A comparison of contingent valuation and travel cost (Summary)

In this study, Armbrecht compares Customer valuation method (CVM) and Travel Cost method (TCM) to study which better assesses use value for cultural institutions. The author compared a concert hall and a museum. This was done because different institutions have different reasons for being built and for being visited. I find this to be a … Continue reading Armbrecht, J. (2014) Use value of cultural experiences: A comparison of contingent valuation and travel cost (Summary)

User Experience Research and Design Coursework-University of Michigan

I completed the following courses of study offered by MichiganX, an online learning initiative of the University of Michigan through edX UX501x: Introduction to User Experience UX502x: Understanding User Needs UX503x: Principles of Designing for Humans UX504x: Evaluating Designs with Users UX505x: UX Design: From Concept to Wireframe UX506x: UX Design: From Wireframe to Prototype … Continue reading User Experience Research and Design Coursework-University of Michigan