Maschio, T. J. (2016). Culture, Desire and Consumer Culture in America in the New Age of Social Media (Summary)

In this opinion paper, Maschio draws from their 20 years of experience in conducting ethnographic research. The goal is to stress that the concept of desire should be a more central focus in consumer research. Desire drives not only the consumption of products and experiences but also status and fulfilling ones’ destiny. In this perspective, … Continue reading Maschio, T. J. (2016). Culture, Desire and Consumer Culture in America in the New Age of Social Media (Summary)

Burgh-Woodman, H. de, & Brace-Govan, J. (2007). We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse (Summary)

This conceptual paper describes a literature review and case study that the authors utilized to inform a discussion on the differences between surfing communities and consumption driven subcultures. The article begins with a section on the subculture discourse. Subcultures are assumed to be separate from, or beneath mainstream culture. The authors make the argument that … Continue reading Burgh-Woodman, H. de, & Brace-Govan, J. (2007). We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse (Summary)

Twine, F. W. (2016). Visual Sociology in a Discipline of Words: Racial Literacy, Visual Literacy and Qualitative Research Methods (Summary)

This article makes the argument that visual literacy is neglected. There is a need for more training on film and photography methods. The author likens this to a form of academic apartheid. According to Twine, visual methods are typically considered to be a specialty, only employed when an individual graduate student chooses to focus for … Continue reading Twine, F. W. (2016). Visual Sociology in a Discipline of Words: Racial Literacy, Visual Literacy and Qualitative Research Methods (Summary)

Rapley, T. (2012). Analysing Conversation (Summary)

Conversation analysis was derived from ethnomethodology. The focus for research is on the local production of society through conversations. This type of analysis breaks down every nuance of conversation by reviewing recorded conversations and focusing on how people interact. Often, the data is coming from prerecorded sources, which leaves researchers with only so much context … Continue reading Rapley, T. (2012). Analysing Conversation (Summary)

Wiles, R., Crow, G., & Pain, H. (2011). Innovation in Qualitative Research Methods: A Narrative Review (Summary)

This article reviews the concept of innovation as it has been presented through qualitative research studies. After reviewing 57 papers that made claims of innovative methods, the authors assert that the concept is overused. The studies revealed that most innovation refers to adapting existing methods or adopting methods from other fields. There are six categories … Continue reading Wiles, R., Crow, G., & Pain, H. (2011). Innovation in Qualitative Research Methods: A Narrative Review (Summary)

Pink, S., & Morgan, J. (2013). Short‐Term Ethnography: Intense Routes to Knowing (Summary)

This article discusses shorter term ethnographic research for applied projects. Rather than constantly seeking new and innovative methods, as many researchers do, the authors explore an existing solid approach with new perspective. The authors argue that rapid ethnography, although assumed to be too fast and undetailed, is quite intense and detailed. They authors describe the … Continue reading Pink, S., & Morgan, J. (2013). Short‐Term Ethnography: Intense Routes to Knowing (Summary)

Nancy Scheper-Hughes: Catholic Schoolgirl Turned Militant Anthropologist (2011)

Those of us who make a living observing and recording the misery of the world have a particular obligation to reflect critically on the impact of the harsh images of human suffering that we foist on the public.~Nancy Scheper-Hughes Nancy Scheper-Hughes is a cultural anthropologist, and a professor of medical anthropology at the University of … Continue reading Nancy Scheper-Hughes: Catholic Schoolgirl Turned Militant Anthropologist (2011)

Victor Turner’s Planes of Classification in a Ritual of Life and Death (Summary)

Victor Turner’s Planes of Classification in a Ritual of Life and Death is an analysis of his field work among the Ndembu (Northwestern Zambia).  He provides a definition and description of Isoma, a ritual performed around the occurrence of female reproductive issues, for example Turner says Isoma is a “manifestation of a shade that causes … Continue reading Victor Turner’s Planes of Classification in a Ritual of Life and Death (Summary)

Mann, S. (2010). Critical Review of Qualitative Interviews in Applied Linguistics (Summary)

Mann’s goal in this article is to describe different perspectives of interview methodology that could be utilized for applied linguistic research. From the fields of sociology, anthropology, and psychology, Mann identifies four discursive dilemmas that could aid in more reflective qualitative research. According to Mann, considering such dilemmas is central to good interviewer sensitivity. The … Continue reading Mann, S. (2010). Critical Review of Qualitative Interviews in Applied Linguistics (Summary)