Preliminary Proposal for An Online Virtual Museum Collection

I put this proposal together as part of my final coursework for my Master's Degree in Applied Anthropology. The original proposal was developed for a specific museum, but I reworked it a tad to be more broadly applicable. Introduction Virtual collections require special considerations apart from their physical form. Although some consider a virtual collection … Continue reading Preliminary Proposal for An Online Virtual Museum Collection

Moore, C. (2002). The New Heart of Your Brand: Transforming Your Business through Customer Experience (Summary)

In this article, Moore discusses how to develop meaningful experiences for customers. Understanding customer experience is important because, according to Moore, experiences are what influences the future behaviors of consumers above everything else. Interacting with a business is always an experience, whether it be good or bad. Moore references Chase and Dasu in illuminating that … Continue reading Moore, C. (2002). The New Heart of Your Brand: Transforming Your Business through Customer Experience (Summary)

How to Market History with Social Media

The Charleston Museum was the first museum in the U.S., opening in 1824. Since the 19th Century, museums have advanced in archival, storage and exhibition techniques. Yet the experience many museums offer to visitors is still severely outdated, especially in an age of ever-expanding digital technology. How Visitors Experience Museums The museum experience is extremely … Continue reading How to Market History with Social Media