Burgh-Woodman, H. de, & Brace-Govan, J. (2007). We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse (Summary)

This conceptual paper describes a literature review and case study that the authors utilized to inform a discussion on the differences between surfing communities and consumption driven subcultures. The article begins with a section on the subculture discourse. Subcultures are assumed to be separate from, or beneath mainstream culture. The authors make the argument that … Continue reading Burgh-Woodman, H. de, & Brace-Govan, J. (2007). We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse (Summary)

How to Market History with Social Media

The Charleston Museum was the first museum in the U.S., opening in 1824. Since the 19th Century, museums have advanced in archival, storage and exhibition techniques. Yet the experience many museums offer to visitors is still severely outdated, especially in an age of ever-expanding digital technology. How Visitors Experience Museums The museum experience is extremely … Continue reading How to Market History with Social Media