Using Social Media to Increase Your Museum’s Reach

Long before Google's Arts & Culture App went viral when people realized they could upload their selfies to be matched to historical paintings, the app existed to share great works of art with the masses. Certainly, the sensational nature of the matching feature has increased traffic and usage of the app -- and, that makes … Continue reading Using Social Media to Increase Your Museum’s Reach

3 Way Museum Visitors Are Consumers of the Past

The museum of a generation ago is changing. While you may remember a passive museum experience, where you quietly browsed the galleries while learning as much as you could from an expert, the museum of today offers an active experience that has turned visitors from passive consumers of information to active consumers of the past. … Continue reading 3 Way Museum Visitors Are Consumers of the Past

Augmented Reality Enhancing Museum Exhibits Across the Globe

You may remember the release and subsequent popularity of the Pokemon Go up that sparked a widespread interest in the use of augmented reality (AR) to enhance the user experience. One place that Augmented reality is really taking off is in museum exhibits, not just in the United States but throughout the world. This increase … Continue reading Augmented Reality Enhancing Museum Exhibits Across the Globe